Column Setting

Unique Exposure

Feature: Deep Dive on a hot topic.

Brand Story: Tell the brand story, show the brand image.

Corporate Profile: Present corporate culture, event scale, case studies, and industry development situation.

Buyer's View: Reflect the operation and industry buyer's demands and build a platform for industry interaction.

Destination: Presents domestic and international destinations and MICE options.

News: Covers a wide range of industry news. Topics include: hotels, airline transportations, tourism administrations, DMC, CVB, PCO, and more.

Floor Coverage: Exhibition preview and review report, with
expert commentary on the exhibition.

Leading the Way

  • Case Study: To foster innovative ideas by presenting cases of classic events.
  • Venue Showcase:  Displays  the characteristics of activity venues with stunning visuals.
  • Technology: Presents ways in which MICE can be optimized through technology.
  • Smart Tip: Ideas and suggestions from experts and professionals on organizing activities.
  • Ideas: Covers new MICE ideas and experiences.
  • Columns: Specialist  writers share their expertise.
  • People: Each issue covers interviews and career movements.
  • Research: Provides industry reports, statistics, and analysis from authoritative organizations and associations.
  • Editorial Calendar

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